Town & Country inks Lillian August licensing deal

Soft home collection priced for a broader audience

Home Textiles Today Staff//News & Commentary•March 11, 2021

Lillian August is known for her love of color and pattern.

New York – Town & Country Living will bring the Lillian August Home brand into soft home at more accessible price points for the first time.

Under the company’s  agreement with Lillian August Designs IP LLC., Town & Country is opening the luxury brand to a much broader audience. The collection will include machine-made area and accent rugs, decorative pillows and throws, window treatments, kitchen textiles, table linens, shower curtains, bath rugs and pet beds as well as a full range of outdoor textiles, including beach towels.

“This new partnership will allow us to bring Lillian’s high-end interior design aesthetic to a new level of retailers and a wider customer base, which has never been done before with this brand,” said Cynthia Nixon, SVP of merchandising, sales, design & licensing, at Town & Country Living,

For more than three decades, Lillian August has been in the forefront of the luxury home furnishings and design industry. The long-established lifestyle brand is known for seamlessly blending classical styles with color and pattern.

With this new collaboration, Lillian August enters for the first time into a variety of soft goods categories at more accessible price points,

Dan Weiss, co-founder & CEO of Lillian August, said the collaboration with Town & Country speaks to changes in the marketplace.

“Their combination of quality, value and service enables the brand to reach a broader audience without sacrificing quality and design,” he added.

A capsule collection of area rugs will debut at virtual NY Home Home Fashions Market this month, with a full assortment previewing later this year for shipping fourth quarter 2021 and spring 2022.